Hike With Me is an app offering an alternative digital experience specialising in health and fitness through hiking. The platform provides a place to schedule, complete hikes, and interact with other hikers.
After concluding research, the team provided me with business goals and personas to wireframe a user flow that worked logically yet simply. The user flow I created has helped grow downloads and align with the users' unique identity, focusing on community and inclusivity.
UI and UX Designer
Skills & Tools
Adobe XD - Card Sort - User Flow Mapping - Wireframing - Personas
Before doing any ideation, I wanted to understand the core of the product, so I started by analysing its purpose. I began to gather ideas from exploring the two personas the team shared with me whilst considering the business goals.
The examples below show the content strategy and user flow through the app, listing potential features users might interact with. I created a list of steps to demonstrate each persona's needs and goals using the card sorting method.
Age: 30 years old
Enjoys challenging himself
Wants to be able to schedule hikes with his busy friends
Trying to keep up his healthy lifestyle
Likes to go on longer hikes with a variety of difficulty levels
Age: 24 years old
Wants to be more active
Trying to be healthier
Wants to meet new friends who are more active
Has never hiked much before
I created a list of screens to illustrate the order in which the two personas might use the "Hike With Me" app. I started sketching different designs to detail the flows and then shared my ideas with team members to get feedback.
The following wireframe examples are discovering potential issues with the app to then create solutions quickly and time-efficiently.
My primary goal in this project was to understand the user, their problems and then develop a design that solved them. I learned that the process is essential for an extensive project as it gives you a roadmap to navigate through what can be a challenging journey.