Hunger No More is a non-profit that work to end World hunger. Their site was initially outdated, lacked visual appeal, and needed improved user experience across their online platforms.
Envisaging the charity's values, I created a wireframe layout whilst considering the characteristics and ethics. The main aim was to attract more donations whilst raising awareness and establish the brand identity through an easy, efficient, and updated process.
UI and UX Designer
Skills & Tools
Adobe XD - Wireframing - Brand Identity
Hunger No More is forward-thinking and innovative non-profit specifically focused on empowering vulnerable communities affected by starvation. The site's content is designed to drive donors, volunteers, and fundraisers, to help tackle hunger whilst advancing its mission.
The overall mission is working towards eradicating starvation, Worldwide by 2030. The non-profit is committed to principled humanitarian action, empowering communities affected by the lack of clean food and water and building climate resilience.
Considering the brand values, I created a wireframe to reflect the visual design based on honesty, compassion, respect, and service to others.
Creating a brand identity for a charity can be problematic, mainly when asking for donations and presenting information and advice in a clear, concise and helpful way. Again, I found the research on this project interesting because I had to create a design from a totally different perspective and believe this layout delivered in terms of the brand ethos.